how to become a real estate broker

How to Get More Real Estate Seller Leads

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Over the years, the real estate industry has undergone substantial transformation involving a move from park benches and billboards to online presence in the form of online listing sites, social networks, digital CRM and blogs among others aimed to generate substantial high-quality leads. While quality seller leads are a big goal for most real estate professionals, many real agents struggle to get significant seller leads. This, in turn, leads to property owners trying to sell their own property for months attributed to the lack of real estate agents to represent the listing. Generating real estate leads is therefore crucial for the success of a real estate agent and requires unique strategies like the following.

Go After for Sale by Owner (FSBO) Listings

Property owners without a substantial real estate background are in most cases unsuccessful in selling their property due to a number of factors including overpricing, limited resources, poor marketing and lack of experience in the property market. Nevertheless, FSBO listings provide an opportunity for you to generate substantial leads and at the same time assist a homeowner to list their property. Check for FSBO and expired listings on LinkedIn and Craigslist and approach them to offer your services.

After Selling a Property, Showcase It

Displaying your 'already sold' property in a specific postal code is a great way of creating awareness of your sales success and in turn collect leads from prospective clients looking to buy, sell, or rent property within the same locality. The best way to showcase your 'already solds' is to run sponsored ads about the sold property targeting an audience within the specific zip code. Showcasing your 'already solds' primes your presence in a particular region and puts you at a greater position to undertake more real estate transactions.

Facebook

Facebook offers some features which can be employed to generate quality real estate leads. Facebook groups allow you to source for traffic through posting a well-researched article people would want to click on and convert some of the traffic into quality leads. Facebook Live is also a powerful digital marketing feature that can be used to generate buyer and seller leads online thanks to its algorithm that supports real-time video uploads. You can hold live house sales on Facebook to create an impression and consequently generate high-quality leads. To effectively use the power of Facebook in generating quality leads, make sure you write a great Facebook advertising post targeted at your potential clients.

Your Website

It is crucial to have a well-designed personal website to enable you to generate quality real estate leads. Try uploading video testimonials of successful videos as well as client reviews and SEO content on your website as much as possible to create a good impression among prospective clients seeking online content. You can also integrate your website with Automated Valuation Models to pick out potential clients and attract seller leads.

Social Media

Having active social media accounts including Twitter and Instagram is also a great way how you can generate substantial real estate leads. At this millennial age, most businesses have a social media presence which is currently the best way to market a business. Create an impression on your social media pages by posting highly relatable content in the form of photos and videos with good captions. It's also important to tag your post using common real estate leads hashtags such as #houseforsale or #newyorkrealtor to ensure your post reaches a broader audience.